Privacy policy

                                                                  Privacy Policy
1. General Principles
This Privacy Policy aims to inform you—whether as our customer or a website visitor—about how the personal data you share with us, or the personal data we collect and process regarding you, is handled. This policy applies to all our products and services, as well as all data processing activities carried out by us or by external third parties, and complies with the data protection regulations applicable in Belgium (where our headquarters are located), internationally known as the GDPR.
You can quickly find relevant information via the following links:
▪ Who are we and how can you contact us?
▪ What personal data do we process?
▪ What are the sources of your personal data?
▪ For what purposes and on what legal grounds do we process your personal data?
▪ How long do we retain your personal data?
▪ Will your personal data be transferred outside the EU?
▪ Are you obliged to provide us with personal data?
▪ What rights do you have under data protection regulations?
▪ How can you object to data processing or file a complaint?
2. Who are we and how can you contact us?
We are Con-home, a brand owned by Shenzhen Bifu E-Commerce Co., Ltd. (Address: Room 1101K, Block A, Tianli Central Business Plaza, Houhai Avenue, Yuehai Subdistrict, Nanshan District, Shenzhen, China, 518067; Company Registration No.: 91440300319377846Y).
We are not required to appoint a Data Protection Officer (DPO). However, we have established an internal team responsible for personal data processing. If you have questions regarding personal data processing, you can contact this team at con-home@outlook.com.
3. What personal data do we process?
The following list provides a comprehensive overview of all categories of personal data we process. Depending on the specific circumstances and the nature of your relationship with us, certain details or categories may not apply. ▪ Your personal contact information, such as your full name, billing and delivery addresses, email address, telephone or mobile number, etc.
▪ Records of your interactions with us, such as emails, chat logs, contact forms filled out on our website, etc. ▪ Products and services purchased from us (e.g., purchase history, maintenance agreements for alarm systems).
▪ Marketing and analytics data (e.g., newsletters received, links clicked); we may use this data—potentially combined with additional analysis such as user profiling—to create personalized offers for you.
▪ Information regarding your interactions with our website (e.g., account details, shopping cart contents, product reviews, online orders, IP address).
▪ Details about your alarm system and its maintenance requirements (e.g., number of zones and their locations within the building, alarm control panel make and model, date of last maintenance service).
▪ Information obtained from third parties (e.g., financial institutions, payment service providers, address data brokers).
▪ Third-party transactions: If another party conducts a transaction on your behalf (e.g., bank transfer or online payment), we receive specific personal information about that third party, such as their full name.
4. What are the sources of your personal data?
We collect personal data from the following sources:
▪ Directly from you.
▪ From third parties conducting transactions with us on your behalf.
▪ From external online marketplaces or website partners (affiliates).
▪ From online media and advertising partners.
▪ From analytics applications, including Google Analytics.
▪ From personal data brokers. ▪ From financial institutions, payment service providers, and payment platforms.
5. For what purposes and on what legal basis do we process your personal data?
We process your personal data for the following purposes and based on the corresponding legal grounds:
◦ To fulfill our agreements or other contractual obligations.
◦ To inform you of order status, including estimated delivery times or pickup availability. ◦ To review your communication and purchase history in order to assist you as efficiently and effectively as possible.
◦ To enable us to perform maintenance and installation work at your location.
◦ To enable us to share data with business partners (e.g., logistics partners responsible for delivering your orders).
◦ Based on our legitimate interests or those of third parties:
◦ To understand website usage
and how we can continuously optimize the services we provide to you.
◦ To proactively present offers, products, and services that may interest you.
◦ To optimize company operations and management. ◦ Gain analytical and statistical insights into customer groups and services, and understand how to continuously optimize them.
◦ Solicit your opinions and feedback regarding us and our products to facilitate continuous improvement.
▪ With your consent
◦ Understand website usage and how to continuously improve the website.
◦ Keep you informed about the latest Con-home news, brand updates, products, and features, as well as general information about the lighting industry.
◦ Proactively present offers, products, and services that may interest you.
◦ Contact you if you win a prize in one of our promotional activities.
◦ Solicit your opinions and feedback regarding us and our products to facilitate continuous improvement.
◦ Based on legal obligations
◦ Maintain accounting records.
6. How long do we retain your personal data?
Retention periods for personal data vary depending on the following criteria:
▪ For the duration of your consent (e.g., subscribing to our newsletter).
▪ Periods required by legal obligations (e.g., invoice retention periods).
▪ Periods required by contractual obligations (e.g., providing service and support, fulfilling statutory or extended warranty obligations, or contacting you regarding potential product recalls).
▪ Periods required for operational reasons (e.g., recording your purchase history to provide relevant information, or identifying the alarm system model you use—even years later, or after a period without maintenance services from us).
7. Will your personal data be transferred outside the EU? 
No.
8. Are you required to provide personal data to us? 
If you wish to purchase our products or services, you must provide the minimum necessary personal data. Without this data, we would be unable to fulfill our contractual and legal obligations. Any non-essential (optional) personal data will be clearly marked.
9. What rights do you have as a data subject under data protection regulations? Data protection regulations grant you the following rights regarding the processing of your personal data:
▪ The right to be informed about the processing of personal data.
▪ The right to correct or supplement personal data if it is inaccurate or incomplete.
▪ The right to object to the processing of personal data.
▪ The right to restrict the processing of personal data.
▪ The right to request the deletion of personal data.
▪ The right to access personal data and information regarding its processing.
▪ The right to request the direct transfer of personal data. ▪ The right to request human intervention regarding specific automated decision-making processes.
10. How can you object or lodge a complaint?
You have the right to object to specific processing activities involving your personal data. To exercise this right, please contact us via email at con-home@outlook.com.

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